episode 042

Why “Fixing” Your Business Isn’t Working (and What to Do Instead) | Ep 042

April 02, 20253 min read

You’ve tried the strategies. The tools. The systems.
You’ve planned, optimized, and productivity-hacked yourself into the ground.

And still, your business feels heavy.
You’re stuck. Overwhelmed. Constantly putting out fires instead of moving forward.

If you’re a neurodivergent entrepreneur — especially ADHD or Autistic — there’s a reason this keeps happening: you don’t need another fix.

You need a redesign.


🎥 Watch the Episode


Why Most “Fixes” Fail Neurodivergent Brains

Most business advice is built around neurotypical assumptions: that consistency is easy, that systems should be rigid, that structure always equals safety.

But for neurodivergent entrepreneurs, those same systems can backfire — fast. They amplify shame, force masking, and push us deeper into survival mode.

As Christina Hooper said during a recent Wired Differently Live Show:

“It’s really hard to design from a place of fog. And it’s even harder to execute from that place.”

When you’re constantly reacting to problems, chaos, or urgency, you’re not building your business — you’re just trying to survive it.


Reactive vs. Intentional Business Design

Many of us unknowingly build reactive businesses:

  • We say yes too often (even when it’s a foggy yes).

  • We overcomplicate offers to prove our worth.

  • We stay stuck in client work that burns us out because we don’t have space to rethink it.

We build systems based on panic and pressure, then wonder why they keep breaking.

Victoria put it bluntly:

“We tend to just go all-in, push ourselves through it, and pretend we’re okay… until we’re on fire.”


The Real Problem Isn’t Execution — It’s Alignment

If you’ve been stuck in a loop of:

  • “I know what to do, I’m just not doing it.”

  • “I can’t figure out where to start.”

  • “Why do I keep losing momentum?”

…it’s time to ask a different question.

Not “What do I need to fix?”
But “What am I building toward — and is the way I’m building even working for me?”

Melanie summed it up perfectly:

“The system isn’t broken. It’s not doing what you want, but it’s doing what you told it to do.”

That’s not failure. That’s feedback.
And feedback is fuel for a better design.


What to Do Instead: Rethink, Don’t Rebuild

You don’t need to start over. You don’t need to blow everything up.
You just need to start building from a new place — a place rooted in clarity, not chaos.

Start by asking:

  • What’s draining me that I keep tolerating?

  • What’s missing that would make everything easier?

  • Where am I trying to force something that just doesn’t fit?

This isn’t about pushing harder. It’s about getting honest — and getting aligned.


Want Help Building a Business That Works for Your Brain?

You don’t have to figure it out alone.

The Neuro-Spicy Academy is an online business school built for neurodivergent entrepreneurs — with mentors, trainings, and support systems that actually make sense for how your brain works.

You’ll get access to:

  • Weekly live trainings and show replays

  • Step-by-step tools to redesign your business

  • A private, supportive community that gets it

If you’re ready to create something sustainable, scalable, and truly aligned — we’d love to see you inside.

👉 Join the Academy today: https://neurospicyacademy.com/join

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